Después de tanta pataleta está bien que salga alguien del medio a callar bocas.... en este caso es Roy Taylo rpeso pesado de Nvidia.
There has been a lot of talk lately about the state of PC gaming and its outlook. I was pleased recently to be able to represent NVIDIA with the PCGA (
www.pcgamingalliance.org/) as one of the many great aims of the organisation is to be able to set the record straight with regard to the state of PC gaming.
The reason that it looks less than rosy is because the reported numbers are based on retail boxed sales from research companies such as NPD in the USA and Chart-track in the UK. These are indeed lackluster. But fortunately they do not represent the state of PC gaming. This is because PC gaming is benefitting from extraordinary growth in areas not being reported. Specifically;
- boxed sales thru etailers
- digital sales from the likes of STEAM and Direct2Drive
- subscription revenues from MMO's and casual gaming
- advertising in game, game websites and portals
These add up. DFC recently reported that PC gaming revenues will be $13Bn by 2012. Thats -just- PC gaming.
Valve recently reported a 158% sales growth year on year . I agree with Jeff Green who recently wrote in Games For Windows magazine that STEAM is now his preferred shopping option for his games. Not only can I get my games the day they come out without going to the store, I also get them automatically patched. Digital purchases have truly come of age.
I am pleased to report that digital game sales on
www.Nzone.com , our own NVIDIA gaming website have also taken off well and are growing nicely.
Great PC games sell in enormous numbers. Crysis has now sold more than 1M copies. One of the surprise hits of recent months, The Witcher has sold more than 600k copies. Neither are available to purchase digitally yet either. Whilst these sales may seem small compared to some reported enormous numbers for console these are still extremely healthy and represent success for the developer and publisher.
In my role running the content relations group at NVIDIA and as CTO for the PCGA I get to see a lot of games and I have the 'scoop' on whats coming. I am pleased to report that there an enormous number of great new titles in the pipe.
Its true that the days of any game being PC only seem doomed but its ALSO true that the same game will always look best and play best on the PC. This is because of such things as resolution, a 30 inch monitor runs at 25x16 (4M pixels) and a 24" screen at 19x12 (2.2M pixels) both are faster and cost less than a 1080p TV (2M slow pixels).
PC gaming with GeForce brings advanced effects like volumetric smoke, fog, advanced lighting, true distance, motion blur, depth of field and weather effects and new games 2HY of this year will have even more such effects to reward GeForce ownership and make the PC version of any title so much richer. Multi-platform development is here but PC gaming fans have nothing to fear from consoles (or vice versa). Games will be developed on PC's and play best on PC's so the future looks bright indeed for PC gaming. :-)
